MAP Policy

MAP Policy

DuroGreen Outdoor® (“DuroGreen”) is focused on maintaining the strength of our brand and high margins for all of our dealer network.  In recognition of the investment of time and resources required for our high-quality dealers to provide the level of customer service and product knowledge expected from our customers, DuroGreen is committed to enforcing the policies listed below.  DuroGreen has an established Minimum Advertised Price (MAP) Policy that an Authorized Dealer must follow for the advertising and marketing of DuroGreen products. All DuroGreen Authorized Dealers must agree to the terms and conditions of the following MAP Policy.


MAP Policy Guidelines

MAP pricing for all DuroGreen products can be found on your current price list. All advertised prices must be at or above MAP for all DuroGreen products if a MAP price has been established by DuroGreen. Vendors are not required to list prices in advertising.  If a price is listed in an advertisement it must be at or above MAP. Other statements such as “call for price” or “call for quote” are acceptable and permitted.


Vendors are also responsible for ensuring their DuroGreen posted pricing is at or above MAP on internet search engines. Vendors are free to set the actual price of any product as long as it is at or above MAP price given the most recent publication of the price list. DuroGreen’s MAP policy for all DuroGreen products apply to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), social media postings, direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.


From time to time, DuroGreen may permit vendors to advertise MAP Products at prices lower than the MAP price. In such events, DuroGreen reserves the right to modify or suspend the MAP price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.


Pricing Statements

DuroGreen’s MAP Policy does allow resellers to omit pricing entirely from advertisements and/or advertisement statements such as “Call for Price” or “Call for Quote.”


Free Offers Associated with DuroGreen Product

Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the MAP.


DuroGreen Products Price Matching Policies

Price matching policies are acceptable.  Price matching cannot be used as a valid reason for violations of DuroGreen’s MAP Policy. Advertised price must always be at MAP or higher.


Failure to Comply with the MAP Policy

At the sole discretion of DuroGreen, failure to comply with MAP, intentional and/or repeated failure to abide, may result in the immediate loss of Authorized Vendor status and your ability to purchase all DuroGreen products both direct as well as through distribution.


Durogreen MAP Violation Actions

Durogreen will utilize the following steps to resolve MAP violations:

  1. Any and all dealers selling DuroGreen products which have not signed an DuroGreen MAP Policy agreement are classified as Unauthorized Resellers.

  2. Distributors of DuroGreen are required to provide a signed MAP agreement from any dealer selling DuroGreen products. Unauthorized dealers should not be sold to or provided a feed from any distributor whatsoever.

  3. Violations from Authorized Resellers will need to be corrected within 24 hours of notification.

    1. First Violation:  A written warning will be provided.  MAP violations must be corrected within 36 hours. Upon correction and following 30 days of compliance, violation will then be cleared.

    2. Second Violation:  Authorized Reseller’s account will be put on hold for 30 days.

    3. Third Violation:  Authorized Reseller’s account will be put on hold for 60 days. After this duration, DuroGreen will review and determine if account is to be reinstated.  

    4. Fourth Violation:  Should DuroGreen decide to reinstate an Authorized Reseller who has previously demonstrated a third violation, yet violates a fourth time, the account will be unauthorized indefinitely.  


***DuroGreen will issue a new price list upon the first day of each quarter, based on a calendar year.  Pricing must be updated immediately upon receipt.***